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Bob Iger: “Marvel will go back to the old ways”
- Writing language: Korean
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Summarized by durumis AI
- Bob Iger, Disney CEO, has announced that he will be reverting Marvel Studios’ strategy back to its 2019 level.
- Iger pointed out that the company had released too many works from Marvel Studios in order to secure Disney+ subscribers during Bob Chapek’s time as CEO. He said that going forward, Marvel will release no more than 3 films per year and 1 TV series per year.
- This has increased the possibility that the release dates of Marvel films that were scheduled to be released in the future, such as 'Thunderbolt' and 'Avengers 5', will be postponed.
Marvel's Thunderbolt concept art
Bob Iger, CEO of Disney, announced that he would be reverting Marvel Studios' strategy to its pre-2021 state. After Iger left Disney in 2019, his successor, Bob Chapek, had Marvel Studios and Lucasfilm produce numerous Disney+ series. Iger, who returned to the company in late 2022, has now reversed this decision.
Marvel faced several challenges under Chapek’s leadership. Particularly during the COVID-19 pandemic, they were pressured to release projects that were not ready to reassure investors. Numerous Disney+ originals were rushed into production, with only titles being determined, resulting in a situation where they had to be filmed haphazardly.
Captain America 4 filming set
Iger now stated that he will focus on key franchises at Marvel and reduce the number of releases to pre-2019 levels. He diagnosed that efforts to increase Disney+ subscribers caused Marvel Studios and other franchises to lose their focus. He plans to release no more than three Marvel films and one TV series per year.
Therefore, current Marvel films may face further delays. "Thunderbolt," scheduled for release in 2025, and "Avengers 5," scheduled for release in 2027, were not even mentioned in the recent financial report. "Thunderbolt" is reportedly facing production difficulties due to the recent Hollywood strike.
Jonathan Majors, who plays the main villain, "Kang the Conqueror," in "Avengers 5," was found guilty of assault charges. Thus, significant changes to the key elements of this film are unavoidable.
