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The Extraordinary Marketing That Saved the Movie 'Free Guy'
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Summarized by durumis AI
- After acquiring 20th Century Fox, Disney secured the copyright to Marvel characters, and 'Free Guy', the last film of 20th Century Fox, was reborn as a Disney film.
- 'Free Guy', starring Ryan Reynolds, is a story about Guy, a bank teller who finds his own identity in a game world, and despite the familiar setting, the humorous acting and script stand out.
- The film was a box office success thanks to the cameo appearances of Disney's franchises and the humorous directing, and 'Free Guy' director Shawn Levy is planning to produce 'Deadpool 3' with Ryan Reynolds.
This contains major spoilers for the film.
20th Century Fox has finally been acquired by Disney. Disney, who has been coveting the rights to Fox's Marvel characters, has finally achieved its goal. (X-Men and Fantastic Four are important franchises for Marvel.) This means that the films that 20th Century Fox produced and were unable to release due to COVID-19 have suddenly become Disney films. Ryan Reynolds's "Free Guy" is an example of this.
Free Guy promotional image
In fact, this film received attention for its unique marketing. Ryan Reynolds filmed a reaction video to the "Free Guy" trailer wearing his Deadpool costume, a Marvel character he played, and uploaded it to his YouTube channel as part of the promotion. Taika Waititi, who also stars in the film, appeared alongside him as Marvel character Korg. In the video, Deadpool (Ryan Reynolds) teases "Free Guy" as "the last fire sale movie from 20th Century Fox."
The video garnered over 20 million views. Although "Free Guy" released a trailer in 2019, it has been unable to open for over two years, so it had to draw attention to itself again. While it has become the last fire sale movie from 20th Century Fox, this has actually turned out to be an advantage for the film. This is because it was able to feature cameos from all sorts of franchises owned by Disney.
'Free Guy' trailer reaction video featuring Deadpool and Korg
"Free Guy" is actually a pretty predictable film. Guy (Ryan Reynolds), a bank teller who lives a routine life, meets Millie (Jodie Comer), a bank robber with unusual behavior one day. Millie tells Guy that he lives in a game world and that he is a game NPC. Inspired by this revelation, Guy develops his own sense of self and confronts Antwan (Taika Waititi), the greedy CEO of the game development company.
Sounds familiar, doesn't it? It feels like a story we've already seen in "Ready Player One" (2017) or "Summer Wars" (2010). And there's also "Jumanji" (1995). However, Ryan Reynolds and Taika Waititi's humorous acting, witty script, and direction make this film special. The climax of this film is filled with Disney's IP, making it feel like a Disney version of "Ready Player One".
The film earned a decent $330 million at the box office in a time when the COVID-19 pandemic was still ongoing. Shawn Levy, the director of this film, will be making "Deadpool 3" with Ryan Reynolds. It has been announced that "Deadpool 3" will feature a scene based on the downfall of 20th Century Fox.
